Media Executive / Media Planner
Job Description
Job Description
The Media Executive / Media Planner will work in the planning teams to support planners in delivering high profile, varied media briefs and digital campaigns across a portfolio of clients
- Team Work
- Collaborating with the members of the media team in daily media responsibilities
- Support Digital and Media Planners and Director on tasks including but not limit to all realm of digital marketing (display/rich media advertising, search engine marketing, social media marketing, mobile marketing) as well as mass media (TV, Outdoor, Radio, etc).
- Research & Analysis
- Assist in research and analysis using industry tools
- Keep track of market trends and update online media database accordingly
- Follow-up & Implementations
- Assist with buying, trafficking and tracking, and reporting of campaigns
- Update client on interim campaign performance and providing client with POV and solutions
- Integration
- Open to learn both online and offline media and potentially provide clients with integrated solutions
- Creative & Ideation
- Actively involved in brain-storming for big ideas and event ideas
- Out-of-the-box thinking in using the same media differently
- Relationship Management
- Maintain and strengthen relations with clients with consistency and well-thought and vetted communications
- Managing publishers expectations and develop long-term relationships.
Requirement
- A degree in marketing, advertising or similar discipline
- Good command of Cantonese and English; written and spoken.
- Proficiency in MS Office
- 0-1 year in media planning/buying experience preferably (fresh graduates are also welcomed)
- Organizational skill: Essential skill when juggling with complex and multi data point
- Multi-tasking skill: Ability to perform multiple tasks at the same time and managing timelines
- Communication skill: Clear and concise written and spoken communication when debriefing publishers and translating ideas into simplified sentences for clients ‘easy understanding
- Negotiation skill: Negotiate with publishers on proposals and deal to maintain cost efficiency
- Time Management: Ability to estimate project timelines and deliver work within delivery deadlines
- Presentation skill: Ability to conduct small skill presentation confidently
- Open mind: Keeping an open mind to changes and learn both online and offline media
- Analytical skill: Able to digest large amount of data and present the data in easy to understand information to be use
