To be eligible for the Support Scheme, a graduate applicant should:
- be a permanent resident of Hong Kong;
- be a graduate of a full-time program offered by a local or overseas university or tertiary institution in the 2021, 2022 and 2023 academic year;
- be majoring in disciplines that are related to digital advertising, including business, design, multimedia, marketing, PR and advertising, communications, web-programming, digital advertising, and creative media, etc; and
- possess no full-time working experience in the digital advertising industry / advertising industry prior to application.