Performance Executive

Job Description

The Performance Executive will work in the Digital Media team to support planners in delivering high profile, varied media briefs and digital campaigns across a portfolio of clients

1. Team Work
   • Collaborating with the members of the media team in daily media responsibilities
   • Support Digital and Media Planners and Director on tasks including but not limit to all realm of digital marketing (display/rich media advertising, search engine marketing, social media marketing, mobile marketing) as well as mass media (TV, Outdoor, Radio, etc).
2. Research & Analysis
   • Assist in research and analysis using industry tools
   • Keep track of market trends and update online media database accordingly
3. Follow-up & Implementations
   • Assist with buying, trafficking and tracking, and reporting of campaigns
   • Update client on interim campaign performance and providing client with POV and solutions
4. Integration
   • Open to learn both online and offline media and potentially provide clients with integrated solutions
5. Creative & Ideation
   • Actively involved in brain-storming for big ideas and event ideas
   • Out-of-the-box thinking in using the same media differently
6. Relationship Management
   • Maintain and strengthen relations with clients with consistency and well-thought and vetted communications
   • Managing publishers expectations and develop long-term relationships.

Requirement

• A degree in marketing, advertising or similar discipline
• Good command of Cantonese and English; written and spoken.
• Proficiency in MS Office
• 0 – 1 year in media planning/buying experience preferably (fresh graduates are also welcomed)
• Organizational skill: Essential skill when juggling with complex and multi data point
• Multi-tasking skill: Ability to perform multiple tasks at the same time and managing timelines
• Communication skill: Clear and concise written and spoken communication when debriefing publishers and translating ideas into simplified sentences for clients ‘easy understanding
• Negotiation skill: Negotiate with publishers on proposals and deal to maintain cost efficiency
• Time Management: Ability to estimate project timelines and deliver work within delivery deadlines
• Presentation skill: Ability to conduct small skill presentation confidently
• Open mind: Keeping an open mind to changes and learn both online and offline media
• Analytical skill: Able to digest large amount of data and present the data in easy to understand information to be use