Digital Strategist

Description

• Plan, perform and optimize digital / social media marketing campaigns and branding web projects
• Assist with new integrated online-offline marketing projects or new website development, from strategy planning to all roll out
• Work closely with production vendors, promotion partners, advertising and PR agencies on digital marketing and brand building activities
• Manage all creative projects and video content development campaigns
• Able to utilize a sizable HK/PRC VIP database for segmentation analysis and translate data reports into actionable insights for social CRM promotions
• Provide digital campaign service to customers, design campaign assets in a wide range of online marketing platforms
• Coordinate with clients and internal parties in order to assure quality of client’s creative and
• production tasks with tight schedule
• Monitor the status of the digital marketing campaigns, against KPIs and provide online reports and
• analysis on a regular basis
• Build and maintain strong and long-term relationship with existing clients

Requirement

• Degree holder in e-Marketing / Business / Marketing / New Media or relevant major
• Bright, energetic, proactive, self-motivated, flexible and able to work under pressure
• Knowledge of digital platforms for marketing purposes and web technologies
• Able to work as a team with strong communication skills
• Good command of written and spoken English & Chinese including Mandarin is a must
• Familiar with Microsoft Word, Excel, PowerPoint and Web savvy