Digital Marketing Trainee

Job Description

• Perform keywords research and analysis
• Monitor and enhance keywords ranking performance to deliver KPIs
• Plan and optimize on-page website content and landing pages
• Lead, develop and execute content and technical SEO strategies
• Recommend changes to website architecture, layouts, content and other factors to improve keywords ranking
• Conduct technical SEO and backlink audit, and draw insights for improvement
• Develop and implement link building strategy
• Identify SEO trend & Implement best practices

Requirement

• Degree holder in Marketing/Information Technology/Communications/e-Commerce or related disciplines
• Minimum 2 years working experience in SEO or online marketing or digital agency. Candidates with more experience will consider as Senior Digital Marketing Specialist
• Experience in using SEO tools i.e. SEMRush, Ahrefs, Screaming Frog (or similar) is a MUST;
• Experience in using Google tools i.e. Google Analytics, Google Tag Manager, Google Search Console is a MUST;
• Experience in on-site content writing, technical SEO and link building is a MUST
• Good communication and interpersonal skills
• Excellent in Chinese and English written skill