KWOK PUI LAM BEDE
About Candidate
Results-oriented marketing undergraduate with demonstrated experience in
social media strategy, customer analytics, and digital campaign execution.
Proficient in transforming data insights into actionable marketing tactics that
elevate brand visibility and audience engagement. Recognized for strong cross
functional collaboration, effective communication, and a keen interest in
innovative digital marketing and purpose-driven community initiatives.
Work & Experience
Supported the regional rollout of the "Community Project" across Taiwan, Singapore, Malaysia, and Thailand, assisting a cross functional team in building the community website from scratch in WordPress and contributing to the creation of its branded character. In line with the company's SEO/SEM strategy, conducted keyword research and produced over 60 pieces of monthly user-generated content (UGC) using Google Keyword Planner, Google Trends and AI tools, driving a ~10% growth in regional engagement. Supported the execution of localized campaigns, including KOL collaborations, blog, EDM campaigns, leaflet distribution, and Xiaohongshu (XHS) content development in partnership with a China based agency. Leveraged Fanpage Karma for social listening, data analysis, and competitor benchmarking, delivering insights that informed weekly performance reports and strategic content optimization
Assisted in shaping public policy by coordinating and monitoring various policy initiatives across departments Supported the efficient management of public resources and contributed to internal reporting and documentation Delivered clerical and administrative support, ensuring smooth daily operations and effective communication within the team
Optimized website content and user experience on WordPress, implementing on-page SEO best practices and design enhancements that increased organic traffic and improved user engagement metrics. Strategized and executed paid social media campaigns on Meta Business Suite (Facebook and Instagram), generating over 200 new followers weekly and achieving a 5% average engagement rate. Played a key support role in the end-to-end launch of product, utilizing SEMrush for keyword research, developing email campaigns in Mailchimp, and managing promotional logistics.
Cultivated B2B partner relationships through targeted EDM campaigns using Mailchimp, focusing on retention and identifying new growth opportunities. Drove lead generation by managing the full customer journey from social media inquiry to conversion. Nurtured prospects on Instagram and Facebook, engaged them during a key product launch event, and closed 200+ sign-ups post-event. Supported performance marketing by building and optimizing Google Ad (SEM, PAMX) and Meta Ads, utilizing Google Analytics and A/B testing to improve campaign efficiency and inform strategy.
