HEMinlong

Content Strategy:Develop brand content strategy and framework (brand/product/user themes). Plan distribution cadence for sustained reach. Campaign Execution:Manage KOL partnerships (strategy/selection). Design buzz-building mechanisms to boost brand influence.

User Experience Optimization: Assisted in mobile banking interface redesign, conducted user research, and provided UI optimization suggestions for functional iterations. System Maintenance Support: Managed daily parameter configuration and functional verification, established monitoring mechanisms to ensure secure and stable banking services.

Event Copywriting: Wrote promotional copy for events like "Canal Reflection Scroll, " attracting 200+ participants. Developed communication strategies through in-depth research. News Reporting: Conducted investigative interviews on social issues (e.g., "Pet Dog Poisoning Incident"). Reports reached 10 million reads on Weibo. Poster Design: Designed promotional materials for TV series like "Go Ahead, " displayed on LED screens, boosting brand exposure. Video Content Operation: Produced 50+ Douyin videos, with one reaching 200,000 likes. Increased followers by 10% through content optimization and fan interaction.

Content Editing: Responsible for writing government and industry news for WeChat official accounts, optimizing topic selection and layout design, with a single article reaching 100,000+ reads. Program Production: Participated in the full process of program production, assisting in on-site shooting and post-production editing, familiar with traditional media production standards.

ONE.ONE New Media Operation Intern Content Planning & Management: Led team, set review mechanisms, boosted efficiency by 25%. Created "One-Sentence Quotes" to enhance engagement. Brand Marketing Planning: Drafted bookstore plans, conducted competitor analysis, and set KPIs for campaigns like Children's Day. New Media Copywriting: Managed Weibo, produced 100,000+ read articles. Optimized APP Q&A content and user interaction. Community Operations: Built training systems, conducted skill-sharing, and designed rotation training to improve team capabilities.

Marketing Plan Support: Participated in client brand event planning, completed product introduction PPTs and graphic ad designs. Coordinated with the design department for revisions and optimizations, receiving positive feedback from clients. Competitor Analysis: Completed competitor marketing activity analysis reports, providing insights from planning ideas and execution feasibility. Summarized project experiences and established standardized marketing planning documents.