Cheng Tsz Yin

Marketing role at Paramount Pictures Hong Kong, managing blockbuster films such as the Mission Impossible series. Developing and executing all-rounded marketing campaigns, achieving effective budget management for both ATL and BTL promotions to increase audience engagement. Conducted in-depth market research to analyze target audience demographics and behaviors for various film titles, including blockbusters. Developed strategic partnerships to enhance promotions, successfully reaching target audiences across multiple channels. Coordinating impactful offline events, including shopping mall promotions and gala events, attracting press and celebrities to elevate public awareness. Created innovative promotional materials, including compelling artwork, catchy taglines, and cinema domination campaigns.

Focused on programmatic advertising using programmatic advertising platform/AI, such as DV360, The Trade Desk to optimize the performance. Utilizing various programmatic ad models to develop targeted audience demographics and behaviors, enabling personalized advertising strategies that resonate with specific consumer segments. Worked closely with vendors and internal teams to plan digital marketing campaign projects. Monitoring and optimizing ad campaigns in real-time to ensure maximum ROI and adjusting strategies based on performance metrics and audience engagement. Conducting post-campaign analyses to evaluate the effectiveness of strategies, providing detailed reports and insights to clients, and recommending adjustments for future campaigns.