Cheung Yee Wa

Maintained strong social media and brand presence across Facebook, Instagram, and YouTube, enhancing overall digital visibility. Managed social media planning for online and digital marketing campaigns, achieving a 30% annual increase in follower growth. Created in-depth insurance, lifestyle, and travel content tailored to engage and educate audiences on various insurance products. Utilized social media analytics tools to analyze data, improving engagement rates by 20% year over year. Oversaw a $300K+ monthly online marketing budget, collaborating with agencies to develop a content calendar aligned with KPIs. Monitored and managed brand’s online presence, fostering customer relationships and loyalty through user engagement.